The purpose of the LARP is to promote the truthfulness and accuracy of advertising and enhance public confidence through voluntary means. This industry self- regulation program is approved by the American Advertising Federation (AAF) and the Council of Better Business Bureaus (CBBB). The LARP is implemented by the Upstate South Carolina BBB and the American Advertising Federation Greenville. Information on the Code of Advertising Guidelines
If you would like the Better Business Bureau to review your ad before publishing you may e-mail us.
BBB Auto Seminar Video "Walk About Town"
The Local Advertising Review Program hosted an Automotibile Advertising Seminar to aid local dealerships with correct advertising. Those present were the BBB, FTC Regional Representative and an Investigator for the SC Consumer Affairs. Consumers were interviewed in downtown Greenville, SC asking them "What do you think about automobile advertising?"
To view how consumers answered this question : Please click this link:
APPLAUSE AWARD GIVEN TO LOCAL BUSINESS
The Better Business Bureau Local Advertising Review Program will be presenting an Applause award to a local business in our ten county area "in recognition of the company's adherence to the BBB Code of Advertising guidelines". The award will be given out quarterly. The recipients for the first two quarters of 2013 are Find Great People and Schneider Tree Care, Inc.
The previous recipients are the following:
September 7, 2011 to Bradshaw Automotive Group, Inc
December 11, 2011 to Toyota of Greenville
March 7, 2012 to Fuddruckers
June 6, 2012 to BI-LO, LLC
September 12, 2012 to The Spinx Company, Inc.
December 5, 2012 tothe Greenville Drive.
We would like to congratulate all of these companies for receiving this award.
Steve Hall, Find Great People International & Mark Wessel, LARP Chairman
Mark Wessel, LARP Chairman, Vee Daniel BBB President
with Erich Schneider, Owner Schneider Tree Care, Inc.
and Matt Tomlinson, Marketing Strategist, Entercom