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01/14/2013
Upstate Better Business Bureau warns parents that mobile apps are siphoning children’s data and sharing it, in most cases without disclosing the practice or how that information is used.
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10/18/2012
Sorting out the truth on environmental claims could be a lot easier now that the Federal Trade Commission has come out with revised “green guides” for companies, the BBB says.
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02/11/2012
"All advertising is exaggerated. Nobody believes it." This statement, made in a courtroom by a company's attorney in defense of its advertising, led to the formation, in 1912, of the Better Business Bureau.
Those were the days of snake-oil salesmen selling products that could cure anything. If you assumed the attorney was representing one of those companies, you'd be mistaken: His client was Coca-Cola. (It was cleared of the charges.)
The entire business community suffers if consumers don't trust advertising. Businesses that make offers or promises they can't keep, and maybe have no intention of keeping, steal sales that could have been made by reputable companies.
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11/21/2011
The weekend following Thanksgiving, commonly known as Black Friday weekend, is one of the biggest shopping weekends of the year. According to a survey conducted by National Retail Federation, 212 million shoppers visited stores and websites over Black Friday weekend last year.
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10/01/2007
Computer sellers - online and brick-and-mortar - inundate consumers with advertisements for "free" or low-cost computers. The offers usually involve rebates of several hundred dollars off the computer's purchase price - if the consumer commits to a long-term contract for Internet service. Some of the offers may be good deals for consumers, but they are likely to involve complicated transactions.
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10/01/2007
This manual was prepared to help you, the advertiser, comply with requirements in federal law for advertising consumer credit and consumer leases. These requirements apply whenever you use specific terms in an advertisement promoting consumer credit or consumer leases. Although this manual is illustrated with newspaper advertisements, the law applies to all kinds of media advertisements for consumer credit and consumer leases.
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10/01/2007
The dietary supplement industry is a dynamic one. Scientific research on the associations between supplements and health is accumulating rapidly. The number of products — and the variety of uses for which they are promoted — have increased significantly in the last few years. The role of the Federal Trade Commission, which enforces laws outlawing "unfair or deceptive acts or practices," is to ensure that consumers get accurate information about dietary supplements so that they can make informed decisions about these products.
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10/01/2007
Grocery shelves, hardware stores, card shops, and other retail operations are filled with products and packages announcing environmental features that may influence your purchasing decisions. But when it comes to products and packaging, what do claims like "environmentally safe," "recyclable," "degradable" or "ozone friendly" really mean? The Federal Trade Commission (FTC) and the Environmental Protection Agency (EPA) want you to know.
The FTC, in cooperation with the EPA, has developed guidelines for adv
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12/01/2006
It’s not hard to see why ads for business opportunities that promote the benefits of being your own boss and making money quickly are appealing. But the Federal Trade Commission (FTC), the government agency that monitors advertising for deception, says that some ads for business opportunities feature empty promises and false claims that potential entrepreneurs could never realize.
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12/01/2006
Fraudulent claims can show up in ads for a wide variety of products and services. Most use similar terms and techniques to entice a reader, listener, or viewer to respond favorably to an ad. This publication includes general tips on how to screen ads effectively and particular tip-offs - "buzz words" or techniques - to help you identify some of the most common types of deceptions that are found in ads for get-rich-quick schemes, weight loss fraud, health fraud, credit repair and loan scams, travel fraud and product misrepresentations. By learning to spot the tell-tale signs of fraudulent advertising, you can protect your customers, your bottom line, your reputation, and the good name of your legitimate advertisers.
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12/01/2006
It’s not hard to see why ads for business opportunities that promote the benefits of being your own boss and making money quickly are appealing. But the Federal Trade Commission (FTC), the government agency that monitors advertising for deception, says that some ads for business opportunities feature empty promises and false claims that potential entrepreneurs could never realize.
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05/01/2001
You see the ads on TV, in magazine and newspaper inserts, and on the Internet: "5 Books for $1," "10 CDs for FREE," or "4 Videos for 49¢ each." By joining some of the clubs that are offering these deals, you may become a member of a "prenotification negative option plan." That means you are agreeing to receive merchandise automatically unless you tell the club not to send it.
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04/01/2001
GENERAL ADVERTISING POLICIES
What truth-in-advertising rules apply to advertisers?
Under the Federal Trade Commission Act:
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10/01/2000
If you sell home appliances online, you may be required to observe the disclosure requirements of the Federal Trade Commission's Appliance Labeling Rule. The Rule requires manufacturers of certain appliances to affix yellow-and-black EnergyGuide labels to these appliances. It also requires appliance retailers to leave the labels in place.
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09/01/2000
The Internet is connecting advertisers and marketers to customers from Boston to Bali with text, interactive graphics, video and audio. If you're thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to electronic marketing. These rules and guidelines protect businesses and consumers - and help maintain the credibility of the Internet as an advertising medium. The Federal Trade Commission (FTC) has prepared this guide to give you an overview of some of the laws it enforces.
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