BBB is advising businesses to be on the lookout for the return of an old scam. The Yellow Page scam uses similar marketing to the actual Yellow Pages to dupe consumers into paying for advertising they never ordered.
The invoices sport a variation of the walking fingers logo to convince businesses they are dealing with a reputable company. This scam appears in one of two forms.
· Advertise with us. The company asks businesses to advertise with who they think is the legitimate Yellow Pages. Only after receiving the final invoice do businesses discover they have been charged by an entirely different company.
· Update your information and renew your advertising. Businesses are asked to update their company profile and renew their subscription for the upcoming year. Once again, the invoice from a different company tips off businesses they’ve been scammed.
“Businesses should review every invoice they receive,” says Vee Daniel, BBB President of the Upstate. “Be sure who are you dealing with before providing any information, sending any money or purchasing any advertising.”
Here are some tips to help business avoid being scammed.
· Check out the company. Before providing any information or payment, businesses should ensure a full name, address and telephone number are providing on the invoice. Using that information, confirm with BBB that the company is who they say they are.
· Contact Yellow Pages. Call the actual company and check to see if they have sent out invoices. If you advertise with company, choose a more secure method of receiving invoices.
· Study the logo. These scam artists use a variation on the walking fingers logo. Compare your invoice with your current yellow pages directory or view it online. If the logo is different, you are likely being targeted.
BBB urges consumers to check out companies at www.upstatesc.bbb.org or contact your BBB at (864) 242-5052 for more information about current scams.